Social media networks offer an enormous amount of reach for engaging prospective customers, posts, pages and promotions being the medium. For any start-up it’s a must priority to not underestimate the impact of a post or content shared on social media pages or accounts as it’s quite surprising to know that one might get huge response from the community base if targeted the right way. To create a communicating platform for the followers or clients, it’s crucial to maintain high quality content for the posts or pages. Likes, comments and shares not only define the acceptability of the product or service that a business is offering but also reflects the promising fan base, which soon will generate business.

On social media networks it’s a tough task to keep the audience engaged, therefore, a dedicated social media manager can do the needful or social media analytic tools like sprout social or Hootsuite can summarize it all and explain the likability factor of the page which must be focused upon. Appealing visuals and GIFs always wins over text; inclusion of such content in the posts gets attention from the audience. Offer participatory contests and surveys to keep your audience interested in the content shared for long.  Keep things short, simple and direct while posting, hidden traits are not welcomed unless they are beneficial. Nothing should misquote or misguide the audience that is likely to invest in your proposal soon.

Number of shares on any social channel is a self-proclamation of its own success and helps in getting response in terms of business as well. Therefore, to win confidence of a particular audience, retain interactive content and evaluate the audiences’ feedback so that it’s easier to understand the areas of their inclination. Incorporating the interest of the audience precisely must be followed at all times. The sensibility aspect has to be kept in mind while posting the content on Facebook, Twitter, Instagram, LinkedIn, etc.

Apart from retaining a specific community base, fetching so many Facebook likes can help generate some bonus revenue. For instance, if a page gets 100,000 or more likes, it can certainly become a trump card to make some money by placing ads on the page, which show up in newsfeed as a recommendation from someone on your list. Hence, the chances of business conversion increases and in most cases, they end up incurring profits. You can easily buy Facebook likes for your Facebook Page from any seller online. Personally, I’d prefer Socioblend.com.

A startup owner has to uphold social media accounts as a funambulist; quality of content and quantity of engagements cannot be compromised with. It has to be a balanced way out; else gaining one time attention won’t take you far. Any engagement must not be taken for granted, that’s something one should mark as a big no-no on the list.

comments