A new report has come to light this week, which cites calculations that have been made from supplier data, and it shows that Apple is going to slow down the production of its iconic iPhone by nearly 10% in the first financial quarter of this year. This report comes after another one, which revealed that Apple came out on top of the charts in regard to device activations in this holiday season and it successfully bested its rivals. According to the report, the cuts in production are primarily because of sluggish sales of the smartphone in the last quarter.

Furthermore, this is not the first time that Apple has cut down its production rates for its iPhone line; the Cupertino, California based company had done the same thing in the quarter from January to March 2016. The company had decided to take this step because the inventory of its latest smartphone, iPhone 6s, had accumulated at the end of 2015. After this experience, the report highlighted that Apple had reduced the production of its iPhone 7 by 20%. Still, the sales of the most recent smartphone of the iPhone maker turned out to be slower than expected.

Apple was contacted to comment about the reduction in production, but no response was received in this regard. Analysts have said that the American smartphone giant is finding it more and more difficult to appeal to its customers with new features on its popular device. The iPhone 7 and the iPhone 7 Plus, which was the larger dual-camera wielding sibling of the former, didn’t exactly come out on top. This was due to the fact that neither of them offered any major upgrades over their predecessors and this meant that the two phones didn’t incite much fanfare. However, in 2017, Apple is expected to introduce a new line of iPhones.

In addition, some new rumors have touted a new device that would be drastically different than its predecessors. Currently being termed as the iPhone 8, the phone will be released on the 10^th anniversary of the smartphone and radical changes in the design are expected. It has been suggested that the new phone will be available in three different sizes and the largest one could boast an AMOLED display, which would be supplied by none other than Samsung Electronics. There may be an all-glass design in the phone, which will introduce the concept of wireless charging, a feature that hasn’t been brought to the iPhone as yet.

Rumors have also said that Apple will be giving the features under a hood a significant upgrade as it will put in a 10-nanometer A11 chip under the hood, which will be more efficient and faster than the previous iterations. The phone in question could also comprise of advanced biometric features, which will include iris scanning and facial recognition. They may serve as security measures for conducting transactions like when making online payments. There have been whispers about a 5-inch model as well containing the same internal features like the iPhone 7 and iPhone 7 Plus.

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